Privacy Policy

Last Updated: September 3, 2026
Effective Date: September 3, 2026

WakeBallast ("WakeBallast," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit WakeBallast.com, purchase our products, communicate with us, or otherwise interact with our services.

This Privacy Policy should be read together with our Terms of Service and other policies applicable to your use of WakeBallast.com.

Information We Collect

The personal information we collect depends on how you interact with WakeBallast.

Information You Provide to Us

We may collect information you provide directly, including:

Name
Email address
Telephone number
Billing and shipping addresses
Account information
Order and purchase history
Product preferences
Boat information provided for product selection or compatibility
Reviews, photographs, videos, or other content you submit
Customer service communications
Warranty and return information
Marketing and communication preferences

Payment Information

When you make a purchase, payment information is processed through our e-commerce platform and payment-processing providers.

WakeBallast does not directly store complete credit card numbers or other complete payment-card credentials.

Payment providers may collect and process payment information according to their own privacy policies and security practices.

Information Collected Automatically

When you visit WakeBallast.com, we and our service providers may automatically collect certain information about your device and use of the website, including:

IP address
Browser type
Device type
Operating system
Device identifiers
Pages viewed
Products viewed
Referring website or source
Dates and times of visits
Website interactions
Shopping and checkout activity
Approximate geographic location derived from IP address
Cookie and similar technology information

We may use this information to operate the website, understand customer behavior, improve our products and services, prevent fraud, and measure advertising and marketing effectiveness.

Cookies & Similar Technologies

WakeBallast and our service providers may use cookies, pixels, tags, web beacons, and similar technologies.

These technologies may be used to:

Operate essential website functions;
Remember preferences and shopping-cart information;
Maintain account and session functionality;
Analyze website traffic and performance;
Understand how visitors interact with WakeBallast.com;
Measure marketing and advertising performance;
Provide or measure personalized or interest-based advertising; and
Detect fraud, abuse, or security issues.

Some cookies are necessary for the website to function. Other cookies may be used for analytics, personalization, or advertising.

Depending on your location and applicable law, you may have the ability to manage certain cookie or advertising preferences through available website privacy controls, your browser settings, or applicable third-party opt-out tools.

Disabling certain cookies may affect website functionality.

How We Use Personal Information

We may use personal information to:

Process & Fulfill Orders

Process purchases and payments;
Manufacture and configure ordered products;
Ship and deliver orders;
Send order and tracking information;
Process returns, refunds, exchanges, and warranty claims; and
Maintain transaction records.

Provide Customer Service

We may use information to:

Respond to questions;
Provide product and installation assistance;
Evaluate product compatibility;
Process warranty claims;
Troubleshoot problems;
Respond to reviews or feedback; and
Maintain records of customer communications.

Operate & Improve WakeBallast

We may use information to:

Maintain and improve WakeBallast.com;
Develop and improve products;
Analyze sales and website performance;
Understand customer preferences;
Manage inventory and operations;
Prevent fraud and abuse; and
Protect WakeBallast, our customers, and our services.

Marketing & Advertising

Where permitted by law, we may use information to:

Send promotional emails;
Provide product announcements and special offers;
Recommend products;
Measure advertising effectiveness;
Create audiences for advertising campaigns; and
Provide or facilitate personalized or interest-based advertising.

You may unsubscribe from promotional email communications using the unsubscribe link included in those messages.

Unsubscribing from marketing communications will not prevent us from sending transactional communications such as order confirmations, shipping notifications, warranty communications, or other messages necessary to service your account or purchases.

How We Disclose Personal Information

We do not disclose personal information indiscriminately. We may disclose information when reasonably necessary to operate our business and provide our services.

Service Providers

We may provide personal information to companies that perform services on our behalf, including:

E-commerce and website providers;
Payment processors;
Shipping and logistics companies;
Email and marketing platforms;
Advertising platforms;
Analytics providers;
Fraud-prevention and security providers;
Customer-service providers;
Accounting, legal, and professional advisers; and
Information technology providers.

These providers may process information according to their contracts with us, their own privacy policies, and applicable law.

Advertising & Analytics Partners

We may use third-party advertising and analytics services to understand website activity, measure advertising performance, and market WakeBallast products.

These services may receive identifiers, cookie information, device information, browsing activity, purchase information, or similar information.

Depending on applicable state law, some disclosures associated with personalized advertising may be considered a "sale," "sharing," or use of personal information for "targeted advertising," even when WakeBallast does not receive money in exchange for the information.

Where required by applicable law, eligible consumers may request to opt out of these activities.

Shipping & Delivery Providers

We provide information such as your name, delivery address, telephone number, email address, and shipment information to carriers and other providers as reasonably necessary to deliver your order.

Legal & Safety Requirements

We may disclose personal information when we reasonably believe disclosure is necessary to:

Comply with applicable law;
Respond to subpoenas, court orders, or other lawful requests;
Protect our legal rights;
Investigate fraud or unlawful activity;
Enforce our agreements;
Protect the safety or security of WakeBallast, our customers, or others; or
Establish, exercise, or defend legal claims.

Business Transactions

Personal information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other business transaction.

Shopify & E-Commerce Services

WakeBallast.com operates using third-party e-commerce technology, including Shopify and related applications and services.

These providers may collect and process personal information to provide website functionality, checkout, payments, fraud prevention, analytics, and other services.

Information processed by these providers may also be subject to their respective privacy policies.

Data Security

WakeBallast uses reasonable administrative, technical, and physical safeguards appropriate to the nature of the information we maintain.

However, no website, electronic transmission, storage system, or security measure can guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and should contact us if you believe your account or personal information has been compromised.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

Fulfill orders and provide customer service;
Maintain warranty and product records;
Maintain accounting and transaction records;
Comply with tax, legal, and regulatory obligations;
Prevent fraud;
Resolve disputes; and
Establish or defend legal claims.

Retention periods vary depending on the type of information and applicable legal requirements.

We may retain certain information after an account is closed or a deletion request is received when retention is permitted or required by law.

Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

Request access to personal information we maintain about you;
Request correction of inaccurate personal information;
Request deletion of certain personal information;
Obtain a copy of certain personal information;
Opt out of certain uses of personal information for targeted advertising;
Opt out of certain sales or sharing of personal information, as those terms are defined by applicable law;
Withdraw certain consent where applicable; and
Appeal certain decisions regarding a privacy request where required by law.

These rights are subject to applicable exceptions and limitations.

WakeBallast will not unlawfully discriminate against you for exercising applicable privacy rights.

Privacy Requests

To submit a privacy request, contact:

Email: support@wakeballast.com
Phone: (877) 321-7962

We may need to verify your identity before processing certain requests. Verification may require information sufficient to reasonably confirm that you are the person associated with the information requested.

Authorized agents may submit requests where permitted by applicable law. We may require appropriate documentation establishing the agent's authority.

We will respond to verified privacy requests within the time required by applicable law.

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), when those laws apply.

Depending on applicability and the circumstances, these rights may include:

The right to know or access certain personal information;
The right to request deletion;
The right to request correction;
The right to obtain information about categories of personal information collected and disclosed;
The right to opt out of certain sales or sharing of personal information;
The right to limit certain uses or disclosures of sensitive personal information where applicable; and
The right to non-discrimination for exercising applicable privacy rights.

WakeBallast does not sell customer personal information for money.

However, as described above, certain advertising technologies and disclosures may constitute "selling," "sharing," or "targeted advertising" under some privacy laws.

Where required, WakeBallast will provide applicable mechanisms for eligible consumers to exercise these rights.

Other U.S. State Privacy Rights

Residents of other states may have additional privacy rights under applicable state law.

Where a state privacy law applies to WakeBallast and provides rights to an eligible consumer, WakeBallast will process qualifying requests in accordance with that law.

Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link contained in the message.

Please note that we may continue to send non-promotional communications regarding:

Orders;
Shipping;
Returns;
Warranty claims;
Account security;
Customer-service requests; and
Other transactions or services you have requested.

SMS/Text Messages

If WakeBallast offers SMS or text-message communications and you choose to participate, we may use your telephone number to send messages consistent with the consent you provided.

Consent to receive marketing text messages is not a condition of purchase.

Message and data rates may apply.

You may opt out of marketing text messages by following the opt-out instructions provided in those messages.

Children's Privacy

WakeBallast.com is not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13.

If we learn that we have collected personal information from a child under 13 in circumstances requiring parental consent, we will take reasonable steps to delete the information as required by applicable law.

Parents or guardians who believe a child has provided personal information to WakeBallast may contact us.

International Visitors

WakeBallast is based in the United States.

If you access WakeBallast.com from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.

Privacy and data-protection laws in these locations may differ from those in your country.

Third-Party Websites & Services

WakeBallast.com may contain links to websites, applications, social media platforms, or services operated by third parties.

WakeBallast does not control the privacy practices of independent third parties. Information you provide directly to those services is governed by their respective privacy policies.

Social Media

WakeBallast may maintain accounts or interact with customers through third-party social media platforms.

Information you submit directly to a social media platform is also subject to that platform's privacy practices.

If you communicate with WakeBallast through social media, we may receive information contained in your communication and information made available to us by the platform.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.

When we update this Policy, we will revise the "Last Updated" date at the top of this page.

When required by applicable law, we will provide additional notice or obtain consent for material changes.

Contact Information

For privacy questions, requests, or concerns, contact:

WakeBallast
7001 W Erie, Suite 2
Chandler, AZ 85226

Email: support@wakeballast.com
Phone: (877) 321-7962
Website: WakeBallast.com