You are under no obligation to provide Personal Information, however, not providing this information may prevent You from using certain features of the Website, including the inability to purchase PRODUCTS and check out of the online store.
Wake Ballast analyzes Traffic Data and information gathered using Cookies, Web Beacons and Mobile Device Data to help Wake Ballast better understand who is using the Website and/or products and how they are using the Website and/or products. By identifying patterns and trends in usage, Wake Ballast is able to better design the Website and products to improve Your experience, and to serve You more relevant and interesting content and advertisements. From time to time, Wake Ballast may release Traffic Data and information gathered using Cookies, Web Beacons and Mobile Device Data in the aggregate, such as by publishing a report on trends in the usage of the Website. In addition, Wake Ballast may share Traffic Data and Mobile Device Data and information gathered using Cookies and Web Beacons with: (1) third-party analytics companies so that such third-parties may help Wake Ballast better understand who is using the Website and/or products and how they are using the Website and/or products; (2) advertisers and marketing partners so that such third-parties may provide You with advertisements tailored to Your interests; and (3) service providers so that we can personalize, provide and improve our Services to Your use and interests.
In providing the Services and offering the Products, You may receive periodic email communications from Wake Ballast regarding the Services and Products, such as new product offers and other information regarding the Services and/or Products. You may also receive periodic promotions and other offers or materials Wake Ballast believes might be of interest to You. You can opt-out of receiving these promotional messages at any time by (a) following the unsubscribe instructions contained in each message; or (b) changing the messaging preferences in Your account.
Wake Ballast has implemented and maintains reasonable security procedures and practices designed to protect against the unauthorized access, use, modification, destruction or disclosure of Your Personal Information, however, despite these efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse. In the event that Your Personal Information is compromised as a result of a breach of security, Wake Ballast will promptly notify You if Your Personal Information has been compromised as required by applicable law.
Wake Ballast does not solicit or knowingly collect personally identifiable information from children under the age of 13. If Wake Ballast obtains actual knowledge that it has collected personally identifiable information from a child under the age of 13, Wake Ballast will promptly delete such information from its database.